About

We work at the intersection
of publishers and brands

PublisherPact helps publishers and brands build modern media businesses — relevant, trusted and commercially viable.

The team

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Susanne Sperling

Founder — strategy, AI visibility

Susanne has 20+ years of experience in digital media and ad tech. She founded StratechMedia and PublisherPact with a focus on helping publishers navigate the shift to a world where AI is part of the audience. She is also the mind behind anseri.ai.

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Mette

COO — Build & Launch, publishing, production

Mette drives the operational and commercial side of PublisherPact. With a background in publishing and production, she leads Build & Launch — the work of turning strategy into concrete products, formats and commercial structures.

Our mission

The line between publishers and brands is disappearing. Today, the most relevant brands act like publishers — creating content, building audiences and earning attention over time. At the same time, publishers need to think more like brands — with stronger positioning, clearer value and sustainable business models.

PublisherPact sits at the intersection of the two. We work with both publishers and brands to build modern media businesses that are relevant, trusted and commercially viable.

Want to know more?

Get in touch — we always start with a no-obligation conversation.